Communication research methodology : a strategic communication science approach to applied research / Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask.

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TextLanguage: English Publication details: Florence : Taylor and Francis Routledge 2017Description: xiv, 197 pages : illustrations ; 25 cmISBN:

9780415507448 (pbk.)
9780415507431 (hardback)

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DDC classification:

302.20721 23 PET

Contents:

Chapter 1: Reality, What a Concept: Definition Is Everything Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups Chapter 6: Getting to Know You: Empirical Qualitative Approaches Chapter 7: Intelligent Design: Basic Approaches to Design Chapter 8: Kids, Don't Try This at Home: Experimental Design Chapter 9: Survey Says: Survey Methodology Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis Chapter 11: And What Does It All Mean?: Analytic Principles Chapter 12: The Count Says: Quantitative Approaches Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	CUTN Central Library Social Sciences		Non-fiction		302.20721 PET (Browse shelf(Opens below))					Available			38042

Chapter 1: Reality, What a Concept: Definition Is Everything Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups Chapter 6: Getting to Know You: Empirical Qualitative Approaches Chapter 7: Intelligent Design: Basic Approaches to Design Chapter 8: Kids, Don't Try This at Home: Experimental Design Chapter 9: Survey Says: Survey Methodology Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis Chapter 11: And What Does It All Mean?: Analytic Principles Chapter 12: The Count Says: Quantitative Approaches Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F
Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression

Includes bibliographical references and index.

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