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Essentials of advertising / Robert Cluley.

By: Material type: TextLanguage: English Publication details: Kogan Page, 2017.Description: x, 226 pages : illustrations ; 24 cmISBN:
  • 9780749478391
Subject(s): DDC classification:
  • 659.1 23 CLU
Contents:
The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising --
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Medicine, Technology & Management Non-fiction 659.1 CLU (Browse shelf(Opens below)) Available 40131

The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising --

Includes bibliographical references and index.

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