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Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms / edited by Serguei Netessine, Christopher S. Tang.

Contributor(s): Material type: TextSeries: International series in operations research & management science ; 131.Publication details: New York, NY : Springer, 2009.Description: xxiv, 485 p. : ill. ; 24 cmISBN:
  • 9780387980188
  • 0387980180
Subject(s): DDC classification:
  • 338.761
Contents:
1. Cheap talk in operations : role of intentional vagueness -- 2. Product design in a market with satisficing customers -- 3. The effect of assortment rotation on consumer choice and its impact on competition -- 4. Models of herding behavior in operations management -- 5. Internet-based distribution channel for product diversion with potential manufacturer's intervention -- 6. Managing client portfolio in a two-tier supply chain -- 7. Strategic customer behavior and the benefit of decentralization -- 8. Is assortment selection a popularity contest? -- 9. Product design, pricing, and capacity investment in a congested production system -- 10. Selling to strategic customers : opaque selling strategies -- 11. Competing through mass customization -- 12. Counteracting strategic consumer behavior in dynamic pricing systems -- 13. Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- 14. The impact of strategic consumer behavior on the value of operational flexibility -- 15. Capacity rationing with strategic customers -- 16. Shaping consumer demand through the use of contingent pricing -- 17. Strategic consumer response to dynamic pricing of perishable products -- 18. Strategic behavior in supply chains : information acquisition.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
General Books CUTN Central Library Social Sciences 338.761 (Browse shelf(Opens below)) 1 Available 10716

Includes bibliographical references and index.

1. Cheap talk in operations : role of intentional vagueness -- 2. Product design in a market with satisficing customers -- 3. The effect of assortment rotation on consumer choice and its impact on competition -- 4. Models of herding behavior in operations management -- 5. Internet-based distribution channel for product diversion with potential manufacturer's intervention -- 6. Managing client portfolio in a two-tier supply chain -- 7. Strategic customer behavior and the benefit of decentralization -- 8. Is assortment selection a popularity contest? -- 9. Product design, pricing, and capacity investment in a congested production system -- 10. Selling to strategic customers : opaque selling strategies -- 11. Competing through mass customization -- 12. Counteracting strategic consumer behavior in dynamic pricing systems -- 13. Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- 14. The impact of strategic consumer behavior on the value of operational flexibility -- 15. Capacity rationing with strategic customers -- 16. Shaping consumer demand through the use of contingent pricing -- 17. Strategic consumer response to dynamic pricing of perishable products -- 18. Strategic behavior in supply chains : information acquisition.

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