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Managing retailing / Piyush Kumar Sinha, Dwarika Prasad Uniyal.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi ; Oxford : Oxford University Press, c2012.Edition: 2nd edDescription: xiv, 566 p. : ill. ; 25 cmISBN:
  • 9780198075943
  • 0198075944
Subject(s): DDC classification:
  • 381.109 SIN
Contents:
The Domain of Retailing Indian Retail Industry Retailing in Other Countries Understanding Shopping and Shoppers Delivering Value through Retail Format Deciding Location Category Management Supply Chain Management Retail Buying Store Layout and Design Retail Marketing Strategy Point of Purchase Communication Establishing a Pricing Strategy Building Store Loyalty The Shop as a Social Entity Technology in Retailing
Summary: The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 381.109 SIN (Browse shelf(Opens below)) Available 33709
General Books General Books CUTN Central Library Social Sciences Non-fiction 381.109 SIN (Browse shelf(Opens below)) Available 33710
General Books General Books CUTN Central Library Social Sciences Non-fiction 381.109 SIN (Browse shelf(Opens below)) Available 33711

The Domain of Retailing Indian Retail Industry Retailing in Other Countries Understanding Shopping and Shoppers Delivering Value through Retail Format Deciding Location Category Management Supply Chain Management Retail Buying Store Layout and Design Retail Marketing Strategy Point of Purchase Communication Establishing a Pricing Strategy Building Store Loyalty The Shop as a Social Entity Technology in Retailing

Includes bibliographical references and indexes.

The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.

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