Marketing Research : Second Asia - Pacific Edition/ William G Zikmund et. al.

By:

Zikmud, William

Material type: Text

TextLanguage: English Publication details: South Melbourne, Vic. : Cengage Learning, 2011.Edition: 2nd edDescription: xxv, 592 pages : illustrations ; 26 cmISBN:

9780170183345

Subject(s):

Marketing research -- Textbooks

DDC classification:

23 658.83 ZIK

Contents:

I. Introduction to the research process -- II. Defining the problem -- III. Planning the research design IV. Planning the sample -- V. Collecting the data -- VI. Analysing the data -- VII. Formulating conclusions and writing the final report --

Summary: "Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.83 ZIK (Browse shelf(Opens below))	Checked out to BIKRAM KISHORE BEHERA (R211701)	14/12/2023	40862

"Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, marketing research also examines new theories and techniques such as grounded theory, ethnogrpahy, phenomenology, automated interviewing, text, data mining and the increasing use of online panels."--Back cover.

There are no comments on this title.

to post a comment.