Corporate communication : A guide to theory and practice / Joep Cornelissen

By:

Cornelissen, Joep

Material type: Text

TextLanguage: English Publication details: London : SAGE Publications, 2020.Edition: 6thDescription: xxvi, 306 p.: illustrations ; 25 cmISBN:

9781526491978

Subject(s):

DDC classification:

23 658.45 COR

Contents:

Part I: Introduction Chapter 1: Defining Corporate Communication Chapter 2: Corporate Communication in Contemporary Organizations Chapter 3: Corporate Communication in a Changing Media Environment Part II: Conceptual Foundations Chapter 4: Stakeholder Management and Communication Chapter 5: Corporate Identity, Branding and Corporate Reputation Part III: Corporate Communication in Practice Chapter 6: Communication Strategy and Strategic Planning Chapter 7: Research and Measurement Part IV: Specialist Areas in Corporate Communications Chapter 8: Media Relations Chapter 9: Employee Communication Chapter 10: Issues Management Chapter 11: Crisis Communication Part V: New Developments in Corporate Communication Chapter 12: Leadership and Change Communication Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Summary: Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.45 COR (Browse shelf(Opens below))	Available		47109

Part I: Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
Part II: Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
Part III: Corporate Communication in Practice
Chapter 6: Communication Strategy and Strategic Planning
Chapter 7: Research and Measurement
Part IV: Specialist Areas in Corporate Communications
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
Part V: New Developments in Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly

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