Retail management Chetan Bajaj; Nidhi V Srivastava; Rajneesh Tuli

By:

Bajaj, Chetan

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi ; Oxford : Oxford University Press, 2016Edition: 3rd edDescription: xxv, 427 p.: ill.; 26 cmISBN:

9780199467440

Subject(s):

Retail trade--Management

DDC classification:

658.870 BAJ

Contents:

Retailing: Role, Relevance, and Trends Retail Organization Retail in India Retail Customer Retail Market Segmentation Financial Planning for Retail Retail Location Strategy Organizational Structure and Human Resource Management in Retail Supply Chain Management and Information Systems Retail Product and Brand Management Merchandise Management Retail Pricing Retail Promotion Strategy Store Operations Atmospherics and Retail Space Management Customer Relationship Management in Retailing Managing Retail Chains and Franchising E-commerce

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.870 BAJ (Browse shelf(Opens below))	Available		33688
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.870 BAJ (Browse shelf(Opens below))	Checked out to Preeti R Gotmare (17072A)	03/02/2023	33689
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.870 BAJ (Browse shelf(Opens below))	Available		33690

Retailing: Role, Relevance, and Trends
Retail Organization

Retail in India

Retail Customer

Retail Market Segmentation
Financial Planning for Retail

Retail Location Strategy

Organizational Structure and Human Resource Management in Retail

Supply Chain Management and Information Systems

Retail Product and Brand Management

Merchandise Management

Retail Pricing

Retail Promotion Strategy

Store Operations

Atmospherics and Retail Space Management

Customer Relationship Management in Retailing

Managing Retail Chains and Franchising

E-commerce

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