Localization strategies for global e-business Nitish Singh.
Material type: TextLanguage: English Publication details: Cambridge : Cambridge University Press, 2012.Description: xiv, 331 p. : ill. ; 26 cmISBN:- 9781107008892 (hbk.) :
- 1107008891 (hbk.) :
- 658.872 22 SIN
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.872 SIN (Browse shelf(Opens below)) | Available | 37311 |
1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends
Includes bibliographical references and index.
There are no comments on this title.