Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms / edited by Serguei Netessine, Christopher S. Tang.
Material type: TextSeries: International series in operations research & management science ; 131.Publication details: New York, NY : Springer, 2009.Description: xxiv, 485 p. : ill. ; 24 cmISBN:- 9780387980188
- 0387980180
- 338.761
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | 338.761 (Browse shelf(Opens below)) | 1 | Available | 10716 |
Includes bibliographical references and index.
1. Cheap talk in operations : role of intentional vagueness -- 2. Product design in a market with satisficing customers -- 3. The effect of assortment rotation on consumer choice and its impact on competition -- 4. Models of herding behavior in operations management -- 5. Internet-based distribution channel for product diversion with potential manufacturer's intervention -- 6. Managing client portfolio in a two-tier supply chain -- 7. Strategic customer behavior and the benefit of decentralization -- 8. Is assortment selection a popularity contest? -- 9. Product design, pricing, and capacity investment in a congested production system -- 10. Selling to strategic customers : opaque selling strategies -- 11. Competing through mass customization -- 12. Counteracting strategic consumer behavior in dynamic pricing systems -- 13. Mitigating the adverse impact of strategic waiting in dynamic pricing settings : a study of two sales mechanisms -- 14. The impact of strategic consumer behavior on the value of operational flexibility -- 15. Capacity rationing with strategic customers -- 16. Shaping consumer demand through the use of contingent pricing -- 17. Strategic consumer response to dynamic pricing of perishable products -- 18. Strategic behavior in supply chains : information acquisition.
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