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Retail management : a strategic approach Barry Berman; Joel R Evans; Mini Mathur

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida : Pearson Education, 2011.Edition: 11th edDescription: xxvii, 652 p. : ill.; 26 cmISBN:
  • 9788131733769
Subject(s): DDC classification:
  • 658.87 BER
Contents:
1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing 9. Trading-Area Analysis 10. Site Selection 10. Site Selection 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy 20. Integrating and Controlling the Retail Strategy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.87 BER (Browse shelf(Opens below)) Available 33858

1. An Introduction to Retailing

2. Building and Sustaining Relationships in Retailing


3. Strategic Planning in Retailing




4. Retail Institutions by Ownership






5. Retail Institutions by Store-Based Strategy Mix







6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing








7. Identifying and Understanding Consumers








8. Information Gathering and Processing in Retailing








9. Trading-Area Analysis









10. Site Selection










10. Site Selection










11. Retail Organization and Human Resource Management










12. Operations Management: Financial Dimensions










13. Operations Management: Operational Dimensions












14. Developing Merchandise Plans













15. Implementing Merchandise Plans













16. Financial Merchandise Management














17. Pricing in Retailing














18. Establishing and Maintaining a Retail Image















19. Promotional Strategy

















20. Integrating and Controlling the Retail Strategy
















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