Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
Material type: TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2010.Description: xiii, 225 p. : ill. ; 25 cmISBN:- 9780749460891
- 9780749454852
- 0749454857
- 658.4 22 CHE
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.4 CHE (Browse shelf(Opens below)) | Available | 33632 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.4 CHE (Browse shelf(Opens below)) | Available | 33633 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.4 CHE (Browse shelf(Opens below)) | Available | 33634 |
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
Includes bibliographical references and index.
There are no comments on this title.