Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.

By:

Putler, Daniel S

Contributor(s):

Krider, Robert E

Material type: Text

TextLanguage: English Series: Chapman & Hall/CRC the R seriesPublication details: Boca Raton, FL : CRC Press, c2012.Description: xxvi, 289 p. : ill. ; 27 cmISBN:

9781466503960 (alk. paper)
1466503963 (alk. paper)

Subject(s):

DDC classification:

658.403 23 PUT

Contents:

I.Purpose and Process 2.A Process Model for Data Mining --CRISP-DM 3.Basic Tools for Understanding Data 4.Multiple Linear Regression 5.Logistic Regression 6.Lift Charts 7.Tree Models 8.Neural Network Models 9.Putting It All Together III.Grouping Methods 10.Ward's Method of Cluster Analysis and Principal Components 11.K-Centroids Partitioning Cluster Analysis

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.403 PUT (Browse shelf(Opens below))	Available		36770

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Includes bibliographical references (p. 283-285) and index.

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