Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.
Material type:
TextLanguage: English Series: Chapman & Hall/CRC the R seriesPublication details: Boca Raton, FL : CRC Press, c2012.Description: xxvi, 289 p. : ill. ; 27 cmISBN: - 9781466503960 (alk. paper)
- 1466503963 (alk. paper)
- 658.403 23 PUT
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.403 PUT (Browse shelf(Opens below)) | Available | 36770 |
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| 658.403 LOW Creativity and problem solving. | 658.403 MAN Business Process Modeling, Simulation and Design / | 658.403 PRA Design thinking / | 658.403 PUT Customer and business analytics : | 658.403 ROW Building digital culture : | 658.403 SRI Quantitative Techniques for Managerial Decisions | 658.403 SRI Quantitative Techniques for Managerial Decisions |
I.Purpose and Process 2.A Process Model for Data Mining --CRISP-DM 3.Basic Tools for Understanding Data 4.Multiple Linear Regression 5.Logistic Regression 6.Lift Charts 7.Tree Models 8.Neural Network Models 9.Putting It All Together III.Grouping Methods 10.Ward's Method of Cluster Analysis and Principal Components 11.K-Centroids Partitioning Cluster Analysis
Includes bibliographical references (p. 283-285) and index.
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