Social marketing in India / Sameer Deshpande, Nancy R. Lee.
Material type: TextLanguage: English Publication details: New Delhi : SAGE, 2013Description: xiii, 424 pages : illustrations ; 25 cmISBN:- 9788132113577 (pbk. : alk. paper)
- 361.00688 23 DES
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 361.00688 DES (Browse shelf(Opens below)) | Available | 36838 |
I: UNDERSTANDING SOCIAL MARKETING II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS IV: DEVELOPING SOCIAL MARKETING STRATEGIES V: MANAGING SOCIAL MARKETING PROGRAMS
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more...
Includes bibliographical references and indexes.
There are no comments on this title.