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51.

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Vision The Journal of Business Perspective

Material type:

Continuing resource; Format: print

Publication details: New Delhi: Sage Publication, 2018

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: J-BUS.

52.

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Indian Journal of Agricultural Marketing

Material type:

Continuing resource; Format: print

Publication details: Hyderabd: Indian Society of Agricultural Marketing, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: J-AGR.

53.

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PRiMa Practices &Research in Marketing

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Chennai: Publishing India Group, 2018

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: J-PRI.

54.

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Marketing / Lamb, Hair, McDaniel, Boshoff, Terblanche, Elliott, Klopper. by

Edition: Fifth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Cape Town, South Africa : Oxford University Press Southern Africa, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8 LAM.

55.

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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. by

Series: Market research in practice

Edition: Fourth edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 BRA.

56.

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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 GRI.

57.

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Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast / editor-in-chief, Michael Geoghegan ; by Greg Cangialosi ... [et al.]. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Amsterdam ; Boston : Focal Press, Elsevier, c2008

Online resources:

Availability: Items available for loan: CUTN Central Library (1)Call number: 659.202 GEO.

58.

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The savvy author's guide to book publicity : a comprehensive resource - - from building the buzz to pitching the press Lissa Warren by

Warren, Lissa

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Availability: Items available for loan: CUTN Central Library (1)Call number: 808.02 WAR.

59.

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Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon. by

Hanlon, Patrick

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Free Press, c2006

Online resources:

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 HAN.

60.

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Services marketing. John E. G. Bateson & K. Douglas Hoffman. by

Edition: 4th ed., John E.G. Bateson and K. Douglas Hoffman.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: South-Western ; Cengage Learning , 2011

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8 BAT.

61.

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Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor. by

Edition: 2nd ed., International ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Australia ; United Kingdom : Cengage Learning, 2013

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 FEI.

(1 votes)

62.

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Internet marketing & e-commerce Ward A. Hanson & Kirthi Kalyanam. by

Edition: Student ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: South-Western : Cengae Learning , 2007

Other title:

Internet marketing and e-commerce

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 HAN.

63.

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Rural Marketing Challenges and Opportunities Dinesh Kumar & Punam Gupta. by

Edition: First ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi, India ; Thousand Oaks, California : SAGE, 2017

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.800 KUM.

64.

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Social Media Marketing Tracy L. Tuten & Michael R. Solomon. by

Series: Sage texts

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Los Angeles : SAGE, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 TUT.

65.

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Localization strategies for global e-business Nitish Singh. by

Singh, Nitish

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Cambridge : Cambridge University Press, 2012

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 SIN.

66.

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Principles and practice of social marketing : an international perspective Rob Donovan and Nadine Henley. by

Edition: Fully updated ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Cambridge : Cambridge University Press, 2010

Other title:

Social marketing

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8 DON.

67.

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Handbook of agricultural economics / edited by Bruce L. Gardner and Gordon C. Rausser. by

Series: Handbooks in economics ; bk. 18.

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Amsterdam ; New York : Elsevier, c2001-c2002

Online resources:

Table of contents only

Availability: Items available for loan: CUTN Central Library (1)Call number: 338.1 GAR.

68.

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Electronic commerce Gary, Schneider, by

Edition: 7th annual ed. /Gary P. Schneider.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Australia ; United Kingdom : Thomson Course Technology, 2007

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.054 SCH.

69.

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Long-term impact of marketing : a compendium / Dominique M. Hanssens. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Singapore ; Hackensack, NJ : World Scientific, 2018

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.8 HAN.

Lists:

Weekly Addition.

70.

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Marketing communications management : analysis, planning, implementation / Paul Copley. by

Edition: Second edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : SAGE Publications Ltd, 2014

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.802 COP.

71.

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E-Marketing / Judy Strauss, Raymond Frost. by

Edition: Seventh edition.International edition /contributions by Nilanjana Sinha.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Language: English

Publication details: Milton : Routledge, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 STR.

Lists:

Weekly Addition.

72.

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Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan, G. Keong Leong. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Mason, OH : South-Western, 2011

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.7 WIS.

Lists:

Weekly Addition.

73.

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Cases in health care marketing / John L. Fortenberry, Jr. by

Fortenberry, John L

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2011

Availability: Items available for loan: CUTN Central Library (1)Call number: 362.106 FOR.

74.

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Contemporary marketing management Strategies and Practices Faheema Idrees & T.M. Kuthubudeen by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : KW Publishers,

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.806 IDR.

75.

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Social marketing in India / Sameer Deshpande, Nancy R. Lee. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : SAGE, 2013

Availability: Items available for loan: CUTN Central Library (1)Call number: 361.00688 DES.

76.

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International marketing : strategy and theory / Sak Onkvisit and John J. Shaw. by

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; New York : Routledge, 2009

Online resources:

Table of contents only

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.84 ONK.

77.

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Marketing research / Alvin C. Burns, Ronald F. Bush. by

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Boston : Pearson, c2014

Availability: Items available for reference: CUTN Central Library: Not For Loan (1)Call number: 658.83 BUR.

78.

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The language of branding : theory, strategies and tactics / Dawn Lerman, Robert J. Morais and David Luna. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York, NY : Routledge, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 LER.

79.

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Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider. by

Series: Chapman & Hall/CRC the R series

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Boca Raton, FL : CRC Press, c2012

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.403 PUT.

80.

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Insurance marketing by

Bhargav, Keshav

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : Astha Publishers & Distributors, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 368.954 BHA.

81.

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Indian Journal of Marketing

Material type:

Article; Format: print

Publication details: New Delhi: Indian Journal of Marketing, 2019

Availability: Items available for reference: CUTN Central Library: Not For Loan (1).

82.

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Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.85 HUG.

83.

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Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / Paul J. Russell. by

Russell, Paul J

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Availability: Items available for loan: CUTN Central Library (1)Call number: 659.15 RUS.

84.

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Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by

Edition: Second Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 SMI.

85.

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The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : KoganPage, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 384.550 BRY.

86.

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Food supply chain management and logistics : from farm to fork / Samir Dani. by

Dani, Samir

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 338.476 DAN.

87.

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The market research and insight yearbook : transforming evidence into impact. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Philadelphia, PA : Kogan Page ; Market Research Society, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.83 MRS.

88.

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Customer-centric marketing : supporting sustainability in the digital age / Neil Richardson, Jon James, and Neil Kelley. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.812 RIC.

89.

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Retail marketing strategy : delivering shopper delight / Constant Berkhout. by

Berkhout, Constant

Edition: 1st Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia, PA : Kogan Page, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.87 BER.

90.

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Innovative B2B marketing : new models, processes and theory / Simon Hall. by

Edition: 1st Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; New York, NY ; New Delhi : Kogan Page Limited, [2017]

Other title:

Innovative business-to-business marketing

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.804 HAL.

91.

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Strategic marketing in library and information science / Irene Owens, editor. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: Binghamton, NY : Haworth Information Press, c2002

Online resources:

Publisher description

Availability: Items available for loan: CUTN Central Library (1)Call number: 021.7 OWE.

92.

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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. by

Edition: 1st Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia, PA : Kogan Page, [2016]

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 KIN.

93.

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Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by

Gabay, Jonathan

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 GAB.

94.

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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. by

Edition: 2nd Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New York : Kogan Page, 2018

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.827 ROW.

95.

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Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by

Edition: 1st Edition.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page, 2016

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 LEB.

96.

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B2B marketing strategy : differentiate, develop and deliver lasting customer engagement / Heidi Taylor. by

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.804 TAY.

97.

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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. by

Series:

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London ; Philadelphia : Kogan Page, [2016]

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.812 GRI.

98.

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E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It/ Dan Croxen-John; Johann Van Tonder. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: London : Kogan Page ; 2017

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.872 CRO.

99.

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Marketing Skills: A Practical Guide/ Garry Hynes & Ronan Morris. by

Series: Management Briefs

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: New Delhi : Vinod Vasishtha for Viva Books Private Limited ; 2015

Availability: Items available for loan: CUTN Central Library (1)Call number: 658.8 HYN.

100.

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Marketing Research : Second Asia - Pacific Edition/ William G Zikmund et. al. by

Zikmud, William

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Language: English

Publication details: South Melbourne, Vic. : Cengage Learning, 2011

Availability: Not available: CUTN Central Library: Checked out (1).

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Your search returned 195 results.